Navigating ICANN's New Generic Top-Level Domains Program

Secure regulatory clarity, craft precise applications, receive expert support during ICANN's review, and elevate your strategic brand positioning.

Comprehensive gTLD Support

Our team provides comprehensive support for organizations interested in applying for new generic Top-Level Domains (gTLDs). From application strategy to ongoing compliance and branding strategies, we help you navigate ICANN's complex requirements and processes.

Application Process Overview

The upcoming round of ICANN's New gTLD Program presents an opportunity for organizations to establish a unique online identity. The application process involves several key steps:

Submitting detailed applications with supporting documentation
Demonstrating compliance with program criteria and requirements
Undergoing ICANN's review process—including public consultation, technical evaluations, and string similarity reviews
Participating in contention set evaluations

Note: The application window is projected to open in Q2 2026 (likely April) and remain open for approximately 12–15 weeks. The Applicant Guidebook (AGB), which defines the rules and procedures, is expected to be finalized by May 2025, allowing ample time for preparation.

Key Challenges & Support Programs

Financial Support through ASP

The Applicant Support Program (ASP) assists qualified applicants by offering reduced application and evaluation fees for those with demonstrated financial need. Its framework is currently evolving through public consultation to ensure broader accessibility.

Technical Requirements & RSP Evaluation

Applicants must demonstrate robust technical capabilities, either in-house or by partnering with a pre-evaluated Registry Service Provider (RSP), to meet ICANN’s stringent standards.

Strategic Considerations

To successfully navigate the process, consider:

Crafting precise applications with expert guidance and updated insights as policy details evolve
Ensuring regulatory compliance by staying abreast of public consultations and final AGB updates
Developing strong brand positioning strategies that leverage the unique opportunities of a new gTLD
Fostering consumer trust and market differentiation through targeted advisory support

Our consulting services provide tailored advice to position your application for success ahead of the Q2 2026 window.

Supporting Resources

For the latest updates on timelines, policy changes, and technical requirements, visit the official ICANN New gTLD Program website. We continuously monitor ICANN’s announcements and status reports to ensure you receive the most accurate and up-to-date information.

Successful nGTLD cases